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The Road Ahead: Key Insights from CharterUP’s Annual Industry Survey

Published May 6, 2025

As group travel continues to bounce back, we wanted to take the pulse of the charter bus industry from the people who know it best: the operators behind the wheel.

In CharterUP’s first edition of The Road Ahead, we asked our nationwide network of 600+ charter bus operators about key industry topics — from booking demand and fleet growth to technology adoption and driver shortages. We analyzed the responses to help us understand where the industry stands today and where it’s headed in 2025 and beyond.

Here’s what they told us — and why it matters for anyone booking group travel next year.

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Confidence Is Up. Way Up.

Operators told us 2024 was a strong year. Even better? They expect 2025 to be stronger. More than anything, this means improved service and availability for customers. More buses on the road, more drivers behind the wheel and more options for your next trip.

Measured Growth, Smarter Fleets

Over half of operators are planning to add motorcoaches or minibuses in 2025 — but they’re doing it with precision. That kind of disciplined growth signals a shift toward quality over quantity: newer vehicles, better-maintained fleets and more reliable service for every rider.

Local Expertise Still Reigns

Most operators serve a tight regional footprint — think 1 to 5 states. That’s not a limitation; it’s a strength. When you ride with a regional provider, you’re tapping into deep local knowledge, trusted drivers and efficient routes. With CharterUP’s platform connecting the dots, regional service meets national convenience.

Rising Costs, Stable Partnerships

It’s no secret: insurance premiums are climbing. Nearly 75% of operators reported double-digit increases. But even with these challenges, operators are sticking with trusted insurance partners — highlighting the value of stability and long-term relationships in this complex industry.

Top Concerns: Insurance, Drivers and Demand

The three biggest challenges? Insurance costs, finding drivers and generating new business. At CharterUP, we’re addressing all three. By driving consistent demand to operators and equipping them with tools to grow, CharterUP is helping the industry thrive—even in the face of rising costs and workforce challenges.

Tech Is Leading the Way

Operators are investing in tools that make your ride smoother — from Electronic Logging Devices (ELDs) to fleet management platforms. With real-time tracking, route optimization and performance insights, the experience behind the scenes is getting more advanced — and more transparent.

The Bottom Line

Whether you’re planning a school trip, managing employee shuttles, coordinating transit for enterprise events, or booking group travel for weddings and retreats, the 2025 charter landscape is looking bright. Operators are optimistic, tech is evolving and CharterUP is here to connect you to the best providers across the country — fast.