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Voyage Into Uncharted Territories: CFO Luis Carranza On Fueling CharterUP’s Growth

Published December 12, 2023

In a recent interview with VoyageATL, CharterUP CFO Luis Carranza sheds light on the challenges of switching from a corporate career to the dynamic world of startups and the importance of thinking outside the box and creating innovative solutions. Carranza’s fearless leaps of faith have propelled him forward in his quest for transformation at CharterUP.

A Vision for Transformation

In the world of transportation, CharterUP has emerged as a game-changer, a beacon of innovation and efficiency. But how did we get here? And what drives us forward? 

At its core, CharterUP’s mission is to reshape the charter bus industry through the power of technology and data–but our vision extends beyond simply providing our customers and operators with remarkable transparency, efficiency and accessibility. We’re committed to uplifting the entire charter bus industry, providing smaller operators with the technology, data, visibility and financing they need to thrive. It’s a holistic approach that ensures the growth and success of every player in the ecosystem.

Leap of Faith

Luis draws a parallel between his own leap of faith from his established path to the uncharted waters of CharterUP and the exhilarating risk startups take, commenting:

“Startups, especially ones like CharterUP that seek to disrupt traditional industries by bringing them online, face the exhilarating but demanding task of tackling uncharted territory. It’s thrilling to work on problems that have no established answers or solutions and no existing playbook to guide you.”

High Risk, High Reward

CharterUP’s journey has been marked by outstanding growth and recognition. We recently secured the No. 2 spot on the Inc. 5000 list of fastest-growing private U.S. companies, thanks to our staggering 111,130% revenue growth. Our corporate shuttle solutions have also experienced a substantial +283% year-over-year (YoY) growth in demand, reflecting our dedication to revolutionizing group travel experiences with our cutting-edge technology and extensive nationwide bus operator network.

At CharterUP, we’re just getting started. Together with our customers and industry partners, we’re driving toward a future where charter bus services are more efficient, transparent and sustainable than ever before. 


Dive into more insights from Carranza with the full interview from VoyageATL.